Typography: One of Our Favourite Bits of Graphic Design
When it comes to building a brand, the details matter—and typography is one of the most powerful tools in your visual toolkit. At Grafica by the Sea, choosing the right typeface is one of our absolute favourite parts of the design process. Why? Because it’s where personality, clarity and creativity all come together.
Why Typeface Matters
Your typeface says a lot about your business before a single word is read. A classic serif font can convey heritage and trust—great for law firms or heritage brands—while a modern sans-serif communicates freshness and innovation, which can be perfect for start-ups, creative industries or eco-conscious brands. Of course, there’s nothing wrong with mixing it up a bit, but you get what we mean.
Prioritise Legibility
Looks matter, but legibility comes first. Whether it’s a logo, website, or packaging, your font needs to be readable across all formats—from a smartphone screen to a printed leaflet, stylish should never mean hard to read.
Consider Tone and Audience
Are you fun and friendly? Professional and precise? Your typeface should reflect your brand’s voice and values. A whimsical script might suit an artisan bakery, but not an accountancy firm. Knowing your audience is key to making the right choice. And a note on Comic Sans – it was designed for children because of the formation of the ‘a’. Please don’t make us use it anywhere else!
Pair Wisely
Using more than one typeface can bring contrast and hierarchy—but too many fonts can look messy. We usually recommend one primary typeface with a complementary secondary option to keep your brand clean and cohesive – and never more than 3!
Trust the Process
Typography is more than just picking a pretty font. It’s storytelling, tone-setting and identity-defining. You can probably now tell how passionate Brad is about type—whether you’re launching a new brand or freshening up your visual identity, he’ll help you find the perfect fit.
Ready to talk type? Get in touch with Grafica by the Sea—we’d love to bring your brand to life, one letter at a time.
Let’s create something brilliant together.
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