So you’ve asked us to create a new leaflet for you and you want it folded for maximum impact. Luckily, there are a few different ways of folding a leaflet and if you get it right, you can really get your message across.
Your content will be the principal guide, but it’s useful to know a few of the more familiar fold types. They generally fall into the following types: simple; short; accordion (sometimes known as ‘Z’ folds), roll (or barrel), gate, French and parallel. Pop ups and other more creative folds allow for a bit more fun. You can see some of them below.
How does this affect me?
Each fold has different uses and the fold we choose depends on the purpose of the publication. For example, we would advise using a roll fold if you want to reveal information in a linear, storytelling-type way, or a gate fold if you have information that would benefit from a large, cinema-screen type presentation in the centre.
What can I do in future?
Before starting any project of this type, we would need to see the content first, to assess what would be the best type of fold to use. The placement of the content can then be planned accordingly before the design is created. As with most things, the more complex the materials, the more they are likely to cost, but careful planning can sometimes bring these costs back into the realms of possibility, so it’s always worth chatting it through.