An interesting encounter

waves_smallA little while back, I was at a Friday lunchtime business networking event (which just happened to be in a ‘licensed establishment’). At the end of the event, a slightly surreal thing happened that relates nicely to my thoughts on how reputation and branding are not just about a logo.

There were just two of us left finishing our coffees, when a man who had been sitting at a table for about an hour and a half approached us. He asked if we were part of the business group, which we said we were. He then proceeded to ask us for some advice on how to promote his business. Now, as you can imagine, we regularly get asked ‘what we think’ of a website, design, logo, or other marketing collateral, but his was slightly unusual and it was quite difficult to know what to say…

This chap produced a tiny piece of photocopier paper, maybe half the size of a business card, on which he had typed his name and mobile number; he had cut it out roughly with a pair of scissors. There was no email address or web address for his ‘Man and Van Removal Service’. It’s probably now time to mention too that we had seen him and his friend steadily consume several beers and whiskys during the previous hour or so. Even though he was slurring his words, he seemed genuinely baffled as to why business was slow.

So, what can you do or say? The best answer we could come up with was to make a few general suggestions and wish him luck with his venture. We were in a much bigger dilemma though when we saw him outside getting his keys from his pocket to drive off…

The moral of the story: A good brand is not solely about ‘a nice business card’. People buy from people they can trust and brand reputation flows through everything you do.

Leave a Reply

Your email address will not be published. Required fields are marked *