It’s that time of year again!

Yep! Sorry everyone, but if you’re thinking of having personalised Christmas cards, Christmas gifts or brochures etc for early 2017, you really need to be putting orders in in the next few weeks… November and December are very busy for printers and so normal turn-around times get stretched by demand.

So, if you’ve had an idea, but not done anything with it, please don’t leave it too much longer… and if it’s anything we can help with, please just give us a call.

Brief vs. expectations

waves_smallI’ve written on the subject of briefing a designer before, but the recent extreme example below that I’ve come across shows that it’s probably worth mentioning again…

“So, what exactly is a brief?” I hear some of you ask. Well, the simplest explanation is this: it’s the description that you give to a designer of what you want them to do for you.

If it’s a branding job, it’ll be an explanation of what you were imagining for your company image – even if it’s no more than the ‘feel’ – what you like, what you don’t want and what you hope your business to reflect through it. If it’s a print job, it’ll contain information about the number of pages, size/shape and intended audience, number of colours and content etc. For a website, you would expect to share your branding guidelines if you have them and any existing materials so that your website can reflect you and your business. You’ll also need to have thought of a list of the pages and their likely content and whether you want an online shop, booking form or other elements… That’s an outline brief and it will go on to form the basis of the contract that both parties (should) sign.

Beyond this list of specifications, there are lots of subjective opinions, expectations and other factors that require absolute clarity at the outset – for the protection of both the client and the designer. Most of us have been in positions where we have realised too late that what we thought we had asked someone to do for us is not actually what they thought we were asking. Usually, after a brief exchange, these things can be adjusted and everyone is back on the same wavelength.

Occasionally, people encounter customer service brick walls, leaving clients with a bad taste in their mouth and a reticence to go ‘through that again’. Even more disappointing is the fact that graphic and web designers seem to be embroiled in their fair share of these types of disputes.

In terms of the look and feel, we know that many people come to a designer and have no real idea what they want something to look like and they are expecting inspiration from a designer’s eye. After all, it’s a designer’s job to interpret the brief, right? That’s absolutely correct and a perfectly reasonable expectation. We love to be given that freedom and trust. After some discussion it’s usually easy to pin down what a client wants as long as they are honest in what they say they want and expect.

So, with this in mind, the website example I came across recently had me a little open-mouthed. The site was built but didn’t reflect the wishes of the client. A half-hearted attempt to put it right didn’t go any way to achieving that. The site was made live with ‘lorem ipsum’ (placeholder) text still visible; worse still, the actual text contained typos, grammatical errors and the like. The client had expected this to be corrected as part of the contract, although in fairness, it wasn’t specified. That said, it’s rare to come across a designer who resolutely won’t fix a typo that they can plainly see because they weren’t contracted to.

What’s (thankfully) even rarer is one who says that they won’t fix it without being paid a substantial premium and uses their contract as their only defence. The client believed that although it hadn’t been included in the contract, it was part of the overall service being offered as it had been discussed at meetings and the client was prepared to pay for the help. It sounds like client attempts to reconcile seemingly failed and in the end the designer started suing the client for breach of contract! The site was no longer live at this point.

Two questions spring to mind:

  • Why on earth did the designer think it ok to make a site go live knowing there were so many errors that would damage the client’s reputation? We would expect someone to go back to the client and at least explain that there was need for work, but that it wasn’t included in the contract so there would be an additional charge of X.
  • Who in their right mind would spend money on unnecessary legal fees to pursue a claim for such a smaller amount than the likely fees, especially when their own reputation is at stake? People talk to each other – and upset people can harm any business…

So, the morals of the story are:

Read your contract thoroughly and don’t expect something to be included if it’s not mentioned, even if you have had a discussion about it and thought you had been understood. Ask for anything missing to be quoted for/included before work starts

  • Don’t be afraid to ask ALL the things that come to your mind at the time, however silly they may sound. We love questions before a contract is signed. It shows a client has read it and wants to have a two-way partnership with us, with no nasty surprises. If your designer belittles you for asking those questions, you need to consider whether you should quit while you’re ahead and look for someone else. If they’re defensive now, what will they be like if you don’t like what they’ve done?
  • It’s ok not to like something (but also helpful to a designer if you explain what isn’t working for you)
  • Only sign off on a job and pay the final instalment when you are completely happy with everything about it. Final payment and/or signature constitutes acceptance of the work

If you have a situation that you’d like a new perspective on, please feel free to give us a call for our (free) evaluation and guidance on what you could do about it.

Bungalow.

One of the really lovely things about running your own business is the fact that, to an extent, you can make your own hours and spend some quality time* with your family when others who work for THE MAN can’t.

So, with this in mind, I’d like to share with you an experience I had last week when I took my 4 year old daughter, Thalia, to her play school:

IMG_1628Picture the scene: A bright sunny morning, a little nip in the air, but the sort of day that makes you glad to be alive. From the moment Thalia left the house, she started to do her usual routine of looking everywhere, running about and asking questions. So. Many. Questions.

“Daddy, why is that leaf on the floor?” (Because it fell there).

“Daddy, what is that man doing?” (He’s sitting in the cab of his digger).

“Daddy, is that a car?” (Yes, Thalia. Yes, so is that one. No, that’s a bus).

“Daddy, can we get a doggy?” (No.)

“Daddy, why can’t we get a doggy?” (Your mummy is allergic, and I don’t want to clear up after one. I have enough of that with you and your sister. And your mummy, come to that.)

“Daddy, why do we have to look both ways when we cross a road?” (So we don’t get hit by a car.)

“Daddy, I really want a doggy. Pleeeeeassssse can we get a doggy?” (No.)

And so on. Anyway, at a certain part of the walk to school, we go down a road that has both houses and those dwellings that are only one storey tall. Thalia finds these inexplicably fascinating.

“Daddy, why are those houses so, um, small?”

“They’re not small, sweetie, they just only have one floor.”

“Oh. Why?”

“Well, because some people like houses that only have one floor. They are called Bungalows.”

“Bungas?”

“No, bungalows. It’s a funny word isn’t it?”

“Do those bungas have any stairs, Daddy?”

“No, sweetie. They only have one floor.”

“Why?”

“Well, as I said, some people like to have everything in their house on the same floor…”

“What, like their toilet and bed and TV and everything?”

“Well, yes. Sometimes older people and people who can’t get up and down stairs live in them.”

“Do those people have legs, Daddy?”

“Um, yeah, most of them I think.”

“Oh. I like bungas. Are those bluebells, Daddy?”

“Looks like it, sweetie. Aren’t they pretty?”

“Yes, daddy. Daddy?”

“Yes, sweetie?”

“Can we get a bunga? And a doggy?”

“No, sweetie.”

“Oh. Is that a bunga, Daddy?”

“Yes, sweetie.”

“Does it only have one floor?”

“Yes, sweetie.”

“Does a doggy live there, Daddy?”

“I have no idea, Thalia…”

“Can we get a doggy, Daddy? And some bluebells?”

And so on ad infinitum. I love these moments.

 

*I’m sorry for using this horrible phrase.

An interesting encounter

waves_smallA little while back, I was at a Friday lunchtime business networking event (which just happened to be in a ‘licensed establishment’). At the end of the event, a slightly surreal thing happened that relates nicely to my thoughts on how reputation and branding are not just about a logo.

There were just two of us left finishing our coffees, when a man who had been sitting at a table for about an hour and a half approached us. He asked if we were part of the business group, which we said we were. He then proceeded to ask us for some advice on how to promote his business. Now, as you can imagine, we regularly get asked ‘what we think’ of a website, design, logo, or other marketing collateral, but his was slightly unusual and it was quite difficult to know what to say…

This chap produced a tiny piece of photocopier paper, maybe half the size of a business card, on which he had typed his name and mobile number; he had cut it out roughly with a pair of scissors. There was no email address or web address for his ‘Man and Van Removal Service’. It’s probably now time to mention too that we had seen him and his friend steadily consume several beers and whiskys during the previous hour or so. Even though he was slurring his words, he seemed genuinely baffled as to why business was slow.

So, what can you do or say? The best answer we could come up with was to make a few general suggestions and wish him luck with his venture. We were in a much bigger dilemma though when we saw him outside getting his keys from his pocket to drive off…

The moral of the story: A good brand is not solely about ‘a nice business card’. People buy from people they can trust and brand reputation flows through everything you do.

Are mailshots dead?

This morning, the postman came. Which is not unusual.

What was unusual was that instead of only bills, unsolicited credit card application forms and catalogues we’ve never signed up for (Mail Preference Service?), it contained 3 things I was actually pleased to receive: a wristband for a conference I’ve been looking forward to for a year, free tickets for a balloted event and a mystery blue box that I’d had an email about. Plus another credit card application form–you can’t win ’em all!

The first two were things I had instigated. The third and fourth I hadn’t, although I had arranged some print from the third company last year. They regularly send me pens, post-its and notebooks, so I haven’t unsubscribed. This blue box was bigger than normal and contained a sports water bottle, insulated lunch bag, key ring beer bottle opener, a pen and a coaster. All were branded with their web address and had their item number printed on them, with a flyer telling you exactly how much each of the five items cost in various quantities. This is useful to designers who like to show samples to their clients—and printers know it.

Blue box from 4 Imprint
The box of goodies

The reason I’m telling you about this is simple: the stuff in the blue box is not going straight in the bin. The items were good enough quality and useful enough for school, for me to find them a home. The timing was right too—just as the temperature rises and we start to think ‘outdoorsy thoughts’. They also knew that—the enclosed letter said ‘Summer is approaching’.

So, useful, clever or targeted mailshots CAN still work—even if they don’t have a freebie enclosed! They just need to stand out and be appropriate to the target audience.

Of course, everyone likes something for nothing, but that’s really isn’t the whole story.
Nicely printed, lower print-run catalogues, leaflets and flyers on paper that feels and smells nice still get looked at and admired.

The recipient standing next to their recycling bin will say ‘no, actually, I’ll hold onto that one—you never know when we might need them’. That’s when mailshots work.

So, as we enter a new tax year, what ideas and/or messages could you share with your existing and potential clients and customers? If you need some help with forming your ideas and getting an idea of the cost, you know where we are.

Work experience

At Grafica, we’re keen to encourage the next generation of designers and so we were pleased to welcome Shola Kanmi-Jones for a week to show her what we do and how we do it. We asked her to explain here why she wants to be a graphic designer. During the week, we also set her a project based on a mock design brief. We love what she’s done and think you’ll agree that her design is pretty cool. Please click on the link below to see the end result, presented in the way we show our clients real projects.

Dolphin_Plumbing_Services_ID_presentation

Why I want to be a graphic designer:

I want to be a graphic designer because I enjoy graphic design as a subject which is why I am doing it for my GCSE. I am doing it because I enjoy designing things because it’s free spirited – you just put pen to a piece of paper and pouf! we have a master piece! Well, I have one, I don’t know if you like it! And graphic design needs so much thinking – once you’ve done all the writing bit you need to remember the important bits, like the target markets, why you’re doing it and what the purpose of it is. Then you can run with your ideas.

A new logo case study

Case study: Why a new logo is unlikely to be ready by tomorrow

Untapped Life logo
Final logotype and mark for The Untapped Life

 

There are a few people out there who wonder what we do to ‘just’ come up with a logo—and why it sometimes takes a while. Often, the first idea a designer comes up with will be the best, but there is more to it than drawing a symbol or worrying about the spacing between the letters on a logotype. It’s also important to make sure that the logo and brand will work in every place it is needed (think of those funny images you’ve seen on social media of inappropriate breaks and folds in posters, vehicle wraps and signage).

Late last year, we created a brand for Emma Leach’s new business, Live the Untapped Life, and have Emma’s permission to share the story of how her new identity came into being here. Thank you Emma! It was a true partnership between Emma and Grafica that produced a result we are all proud of. We hope you enjoy the story and find the insight into the process helpful.

Emma has set up her own consultancy business which helps her clients to realise the potential that is buried under their everyday busy lives. She works with them to reach for their dreams – and come up with some new ones!

During our initial conversations, Emma conveyed that she really liked an emerald green colour and that she wanted her logo mark to convey the energy of water as it bubbles up through the ground for the very first time at a spring.

Now, there are two main challenges for this, the first being that emerald green tends to signify vegetation and water is most often symbolised by the colour blue. The second is that a one colour flat image has to be carefully drawn to show the energy of a 3D moving liquid.

That said, it’s not impossible and we do love a good challenge!

unused Logo concept for Untapped Life
Initial (and unused) logo concept sketch for The Untapped Life

So, we came up with a couple of initial ideas that we liked and a third that we liked a bit less and sent them over.

Untapped Life logo concepts
Iterations of logo design concepts for The Untapped Life

Emma loved two of them, but it was clear that they didn’t make her shout “Yes!!!” and grin – which is the reaction we always hope for. If we’re really honest, our pride was a teeny bit dented for about 10 minutes. Any designer who tells you otherwise might be fibbing a bit…

What we liked though, is that Emma didn’t accept what she would have considered second best but felt able to come to us and say what she was really thinking. That’s indicative of a healthy partnership.

Against our better judgment, we worked on one of the ideas to try to get it to scream “Wow!”, and thought we might have got there, when we realised two things: it couldn’t always be applied as needed, and, more importantly, that it had evolved so much that it was now too similar to existing images for our liking.

It was back to the drawing board! Emma’s thinking had evolved a bit too, so she explained what wasn’t working for her. Some more ideas came, this time more along the lines of ‘hidden jewels’ – like geodes. We worked up another couple of ideas, but if anything, we liked them less… Our thoughts mirrored Emma’s, so we put those to one side.

The creative process gets nearly everyone thinking and as a client, letting your mind wander is part of the partnership. Even though she’d said she was not creative, Emma was clearly enjoying doing lots of her own research and asked if we would mind holding off a bit while she absorbed it all and honed her ideas. This made perfect sense to us.

A couple of weeks later, Emma called us again and emailed us a sketch she had drawn. Having had space to sift ideas and let them breathe meant that she had been able to pinpoint what it was that wasn’t working for her: Her preferred green colour was just not marrying well enough with the water idea – our biggest initial concern.

The rough drawing now portrayed flowers evolving from buds to blooms. This suddenly brought all the conversations together and we were able to quickly come up with an idea that said it all – and that we all loved!

Untapped Life Flowers iterations
Untapped Life Flowers iterations

So, a design partnership works at its best when everyone says what they think – which can take time. We also find that clients who profess to not being creative can end up enjoying getting in touch with their creative sides.

If you’re interested in seeing how you can release buried potential in your life, Emma Leach can be contacted on 07883 072501.

 

New Year(ish)

It’s been a little while since we posted in our blog—apologies for that, but somehow at least two posts never got published before they were out of date… We’ll try harder this year, we promise!

There are a few good reasons for the distractions though, some work related, some health related. Since our last post, we’ve had one appendicitis (child), one severe bout of IBS, one Christmas (two mothers staying), one (quiet but happy) New Year, one website built, one website nearly built, several print jobs completed, quite a few new networking events, one funeral (grandparent), one sort of funeral (hamster), one leaking boiler and a health wake up call! It sounds like something out of ‘the very hungry caterpillar’. Without the pickle (yay!) and chocolate cake (boo!).

So, what have we been working on exactly? Well, after a quiet spell, we’ve built a lovely new website for the chaps at Finance Box, we’ve nearly finished one for High Grade Consultants and our print work covers a few different organisations. We’ve also fixed a couple of broken websites for non-clients…

After a busy couple of weeks then, things have quietened down again for long enough for us to take stock of some health news that means a (hopefully) short-ish term change to some of our habits – but it’s all for good and we’re on our way with it all.

As we’re in a lull before we start our next project, we’ve been working on a new simple one-page website package that we think might be of interest to a few people. It’s especially suited to cafes and restaurants, guest houses and B&Bs who would like a web presence but don’t need a full website – a step up from only being on Trip Advisor or Facebook. Please give us a call if you would like to find out more about it and whether it’ll work for you. We’ll gladly meet you for a coffee to chat it through.