Well, we’re nearly half way through the Autumn term and Christmas is looming… (Sorry for the reminder, but if you’re thinking of digital or corporate Christmas cards, now is the time to be working on them…).
This post is not just about thinking about Christmas cards though! When we meet clients about an upcoming project, we like to try to help plan ahead. It’s not because we want to ‘get more business’; it’s because a little bit of planning can save clients a lot of money and frustration…
If a marketing push is something you’re thinking of for next year, please read this example below of how a bit of joined up thinking and planning managed to save a client thousands of pounds. I should point out, that this principle applies to litho printing which is what we use for higher quality projects, print runs over 1000 and special finishes. Digital printing prices are more consistent and best for smaller print runs.
We had a briefing meeting for a large retail client’s 56 page in-store training manual. As employment law changes twice yearly, we recommended that instead of a booklet that could need to be binned every six months, it would be a good idea to have an A4 ring binder printed and laminated, with 8 sections containing the information needed on loose sheets. These could then be updated when necessary, but the bulk of the content could be kept.
When in a different part of the office for a staff newsletter editorial meeting, we just happened to be having a conversation with another representative of that company who was also looking to produce a manual, a couple of months down the line. With a bit of digging, we worked out that what they really needed was a similar folder with inserts. So, we all got together and hatched a plan!
To get the best prices on these folders there are order thresholds. We asked very nicely and a binder printer agreed to print 100 of 2 kinds of folder outer, but class them as one 200 run job on the binder-assembly bit. A threshold was reached, so unit price fell dramatically and our client was able to save thousands of pounds. As a larger business with annual budgets, they didn’t have the small business concern of having the money in the bank. But the principles are the same and perhaps the impact (and relief) is greater when it’s a sole trader who wants to print a series of leaflets.
Is this sort of planning something that could help you save money or raise the spec of your next print job?